Tips & Tricks

HOW TO WRITE A COMPELLING BUSINESS DESCRIPTION

SHORT & SWEET

Condense your business description into a few succinct sentences.

Start by jotting down all the points you'd like to make about your product or service

Then trim it down.

Read through it and trim it down further.

Describe your business is as few words as possible.

Focus on how you can help your customer or what value you offer.  Put yourself in your potential customer's shoes.  "What's in it for me?"  Provide a solution to their problem or fulfill a need.

Quantify how good your product or service is.  If you're a service-provider like a dentist, you could say something like "Since 2011, we've made 3,000 happy patients smile beautifully" or if you're a food truck, something like "we've served over 3,000 adobo rice bowls to satisfied tummies around town."

Help them immediately understand what you're selling

Turn browsers into buyers.

Think like your customers.

Match your tone to your audience.

Highlight the benefits of your product or service.

Be accurate and honest.

Use words that appeal to their senses.

What is the big draw that sets your business apart?

Mention details that make a difference, like lots of free parking.

You can change or update your business description any time from your smart phone or desktop computer.  Publish timely information, like new menu items, special events or if you're a food truck -- your current location.

 

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